A track record of success in marketing and communication
My Career Journey
Marketing & Communication (Department Head)
Banque Misr UAE
2019 - Present
Developed and implemented innovative marketing strategies: Driving brand awareness, customer acquisition, and loyalty through strategic campaigns.
Built and managed a strong digital presence: Creating and overseeing engaging social media platforms on Facebook, Instagram, and LinkedIn.
Collaborated with agencies and internal teams: Ensuring seamless execution of marketing initiatives and achieving key performance indicators.
Led retail marketing efforts: Partnering with the head of retail affiliate to drive sales and customer satisfaction.
Developed user-friendly digital assets: Creating a mobile-responsive website to enhance customer experience.
Secured and managed sponsorship deals: Negotiating partnerships to increase brand visibility and generate revenue.
Implemented effective budgeting and resource allocation: Ensuring efficient use of marketing funds.
Managed internal communications and events: Fostering a strong company culture and engaging employee participation.
Account Manager
The Classic Partnership (Y&R Brands)
2017 - 2019
Large-Scale Campaign Management: Successfully managed and planned ATL and BTL campaigns with a substantial budget of 6M+AED for DEWA, a leading utility provider.
Creative Concept Development: Developed innovative and engaging creative concepts, ensuring timely delivery of high-quality assets by cross-functional teams.
Specialized Brand Marketing: Planned and executed marketing initiatives for DEWA's special project brands, including Shams Dubai, EV Green Charger, and Mohammed Bin Rashid Solar Park, driving brand awareness and customer engagement.
Account Manager
React MENA LLC – Advertising
2016 - 2017
Managed & planned ATL & BTL campaigns with 1M+AED budget for leading accounts: ADIHEX, IDEX, and Tawdheef.
Launched & managed key social media pages overachieving the KPIs by exceeding 11K+ followers in 3 months.
Developed creative concepts while ensuring the involved teams deliver completed assets on time.
Planned & managed events & activations for various accounts.
Created monthly editorial line for various social media accounts.
Account Executive
Viola Communications LLC – Advertising
2015 - 2016
Launched & executed ATL & BTL campaigns & activations with 2M+AED budget offline & online recording a significant increase in awareness & app downloads to the business (for ADSIC, ADM and various others).
Ensured the deliverables are in line with the brand guidelines in Arabic & English.
Interested in Working Together?
Let's discuss how my experience can benefit your business.